The Backroom Inc. is a political consultancy firm working towards redefining the political scenario in the country. We believe in harnessing the power of India’s youth to deliver successful political campaigns.

“In our age there is no such thing as ‘keeping out of politics.’ All issues are political issues.” –George Orwell

In today’s information age, there are more opportunities than ever before for innovative political messaging to translate into actual success at the polls. On the other hand, the probability of your message going unnoticed amidst the constant deluge of information is dangerously high. As young professionals, we believe that there is no one better qualified than us to cut through the noise and effectively tap into the zeitgeist. We strive to identify people’s aspirations and devise strategies for leaders to leverage them in order to best serve their constituencies.

Our Vision

Globally, disruptive election campaigns have been grounded in hard data, regularly employing analytics as one of the inputs in electoral decision making. We intend to pioneer the use of these analytical tools in India, creating a new ecosystem for political campaigning in the country. Using both conventional and new-age methods, we aim to deliver cutting edge public outreach and engagement campaigns.

Campaign Completed
Year of Experience